Commerce Products

Choose Commerce by Transaction Model

Start with who sells, buys, fulfills and receives funds. Then define the customer experience, merchant portal, platform console and integration scope.

Product Logic

One Storefront, Different Structures

Direct retail optimizes membership and repeat purchase; marketplaces govern merchants and settlements; supply-chain commerce coordinates channel pricing, inventory and drop shipping. The relationship comes before the feature list.

Transaction rolesHow brands, platforms, merchants, suppliers, channels and shoppers participate

Money flowWho collects, splits, reconciles and settles each payment and refund

FulfillmentWhat headquarters, stores, merchants, suppliers and warehouses must do

Data ownershipWho owns and may access product, customer, order and performance data

Product Matrix

Six Proven Commerce Models

Launch a complete platform or extend an existing stack with a new buyer app, merchant portal, operations console or specialist transaction capability.

B2C

Direct-to-Consumer Commerce

For official brand stores, private-channel retail and membership commerce, centered on content, identity, conversion and repeat purchase.

Content-led home
Product bundles
Member tiers
Loyalty benefits
Marketing automation

Brand teamDirect storeCustomer

B2B2C

Multi-merchant Marketplace

Merchant onboarding, platform review, catalog governance, commissions, order splitting, fund allocation and settlement.

Merchant center
Platform governance
Settlement

S2B2C

Supply-chain Commerce

Connect suppliers and channels through shared assortments, channel prices, inventory routing and drop-ship fulfillment.

Joint assortment
Channel pricing
Drop shipping

MINI PROGRAM

WeChat Mini Program Store

Unify WeChat content, payment, enterprise chat, video, subscription messages and in-store redemption.

WeChat Pay
Sales advisor
Pickup verification

DISTRIBUTION

Distribution Commerce

Build a compliant growth network around promoters, referral relationships, attribution, commission rules and settlement.

Promoters
Commission rules
Settlement review

OMNICHANNEL

Omnichannel Retail

Unify customer, product, inventory, order, service and associate attribution across digital channels and stores.

Store inventory
Click and collect
Cross-store service

Marketplace operations specialist reviewing merchant approval, commissions and settlement in a high-fidelity console

Marketplace Governance

A Marketplace Runs on Clear Rules

Behind one buyer storefront, the platform, merchants, service, finance and fulfillment teams must work together. Every product, order, payment and responsibility needs a clear owner.

Merchant onboarding and credentials
Category, brand and catalog governance
Commission and order splitting
Reconciliation and merchant settlement
Cross-merchant returns and liability
Merchant-level data access

Explore merchant operations

Mini Program Journey

Embed Commerce into WeChat Journeys

A Mini Program is not a smaller web store. Identity, payment, content, messaging, location and social relationships must work as one journey.

WECHAT

Reach to Repeat Purchase

Connect content, social, store and private-channel touchpoints without forcing customers through disconnected journeys.

Content and Live Commerce

Route posts, video, live streams and shared links to the right products and campaigns.

Identity and Payment

Coordinate login, mobile identity, WeChat Pay, refunds and subscription messages.

Advisors and Stores

Connect sales advisors, nearby stores, pickup, redemption and performance attribution.

Cross-border Commerce

Global Commerce Beyond Translation

Products, prices, currencies, payments, taxes, logistics and returns vary by market while headquarters still needs a unified operational view.

Regional sites and assortments
Languages and currencies
Local pricing and tax rules
Cross-border payments and refunds
International shipment tracking
Multi-entity orders and reconciliation

Discuss a global commerce platform